Although it is a paper company and the brief requires a printed product , having something digitally interactive to partner our product would be great!
I threw an idea our there of having an online colour picker on Fedrigonis website , and we would promote the link to this via our notebook and diary. Therefore we would not only be encouraging people to buy the swatch book but to order the colours using digital media also.
After researching into this idea , i realised that Fedrigoni does not yet have an online colour picker.
I also found that existing colour pickers online are pretty much bog standard in terms of visuals!
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