Thursday, 10 November 2011

Hoodpah teams up with Hurley

One of HOODZPAH's surfing project is so cool! they were asked by Hurley 'surfing brand' to add an art direction to the bumper/intro to a new segment of film called 'speak up'. The segment is part of Hurley‘s “Best of Summer” series and it’s a fun little Q&A where interviewer/commentator extraordinaire Joe Turpel quizzes the public for their thoughts on current surfing news and events.Hurley wanted something creatively different, so HOODPAH created hand-crafted  digital illustrations and animate them into a stop motion film. I love the way they created a mini scene of Joe Turpel on a beach, it really captures how dapper he is and makes the interview that bit more quirky. 











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