i found this last year on image spark, it was recently published by the michigan historical museum, it is the first design for a box of Rice Krispies. The the ultra-minial, no frills and illustrations looks so appealing , i love the concept of re-introducing a vintagey design practice into new package design influenced by the typical graphic design of the 1930 and 40's.
some vintage Kelloggs packaging from the 1940's onwards similar to the rice crispies packets above...
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