Promotion

Although i am trying to portray Kellys style of work through her branding and identity i feel we have to get her noticed as a fashion designer first so that her audience knows what kind of garments will be sold and her fashion style so that the website can be successfully promoted.

And i am going to do this through having her sell her work at fashion fares and events and also to maybe propose for her to set up a pop up shop in different universities near where she lives.

Leeds

After my crit with Andy, i did some further research into what we discussed about including elements of leeds to our surface designs as we are designing for 'Best Leeds' vintage store.

Here are a few different paths that i could explore in terms of what i could photograph in leeds...

Statues

Museums


Land Marks


Other possible paths

• famous people from/in Leeds
• Buildings in Leeds
• Flowers or animals in Leeds
• Shops in Leeds
• History of Leeds
• Anglo Saxons
• Royal armouries 

WGSN

Such a good website for colour inspiration!!! LOVE LOVE LOVE

WGSN provides fashion and design businesses with the intelligence to drive commercially successful products and services.

WGSN empowers businesses to:

• Anticipate future trends

• Increase speed to market

• Make informed decisions

• Drive productivity and supply chain efficiencies

Collaboration

Double Exposure photography , an excellent method of creating a strange form and mixture of colour 

Some of kellys previous work

Kellys Work

Existing online stores

Kelly told me about an existing online store called Nasty Gal. 

When proposing to create her website, there are some elements to the website which kelly likes such as pop up competitions and exclusive offers as advertisements... 

Kelly also mentioned how she likes the layout and set up of the process when ordering and selecting garments online.

I have been having a look at the website and making notes so i can refer back to them when designing for web.

Domain check for K couleur's website

Pronouncing K Couleurs in french

         

Checking the pronunciation of her name in french so we know we have got the spelling correct. 

Pinterest

I have found a great way to keep getting a feel for Kellys inspirations and interests and her style of work is to keep referring back to her pinterest page where she posts images regularly.

Researching an audience

Looking at magazines which kelly reads and gets inspiration from.

Wonderland readers would be the type of audience kelly wants to communicate to.

This magazine could be a good proposal for a magazine add to promote kellys online boutique in. 

Researching Audience

 Looking at zara's exsisting and previous promotion, it seems that they keep it extremely simple and only ever include their name and an image.
I do think this way of communicating is very effective as ZARA as a logo is very recognisable without really reading it, even though it is a word.
As kelly mentioned that she liked the serif font, using her name KOULEUR, focusing on the type and using a piece of promotional material that would be image based could be quite effective, as oppose to creating a statement to partner her name.

Audience

Zara - A brand which Kellys is influenced by, the sophistication of the women and the quality of the garments is important in her practise. 

Considering zaras audience also, i will be looking into promotional material for zara which will help me create an appropriate statement. 

Kelly also mentioned something which will help when designing her logo and type selection for her branding, she prefers the serif font to sans serif. 

Collaboration

 Some amazing Textile patterns applied to material and beautifully photographed on a model for a fashion shoot for Modern love. 

Modern love is a collaboration with Kim Hunt. Sold through Liberty of London and other select stockists.

I love these colourful geometric patterns , i like how the geometrics are contradicted by an element of liquid like visuals. The choice of colour is breathtaking , so confusing yet easy on the eye. 

The power of the model is expressed through the pattern on the garments , and the bold capital font over the images suit this concept well! 

I love the combination of clean cut capital typefaces overlapping such striking images. 

Fern and Moss

Fern and moss is a blog that i like browsing through now and again. 

Their archive mostly includes photography , mixed media , pieces of vintage art. 

I love the colours that are captured in some of their photography, it makes the photograph hard to make out , but i like that as it creates a window in you're imagination. 

It reminds me of the marbling effect i was producing the other day using nail varnish. 

Illustration

Thinking about mixed media now for our textile designs. 

Using photography, illustration and collage to create a really nice piece of design that can be applied to various garments within our range at the store. 

Although we need to consider how we can use leeds as a base for our photography. Maybe look into the history of the city and use images from that concept to apply to colour.  

Marbling with nail polish

Looking of ways to capture colour movement, i have done this technique with my nails before but i was wondering if i could try to transfer the polish onto paper of some kind of larger surfaces as Frankie and i are wanting to create some colourful textiles as a base for our patterns. 

Marbling with nail varnish

These are some interesting pieces of promotional material for metallic nail varnishes.

Some interesting things happening with colours.

The top images almost looks space like, which is a subject we were thinking about looking into as we like the colours captured in the Nasa images. 

The motion of the colour mixing looks like its been captured like the marbling effect shown in one of my previous posts. 

I might look into experimenting with nail varnishes myself to see if it works as well as inks.

Tie Dye

Tie dying straight onto fabric is another technique we could look at, below is a photograph of a technique me and a friend tried in college, using sharpie pends and alcohol to dye the t-shirt in circular motions using plastic cups. 

Ink in water

alberto seveso.

Another effect of capturing colour in motion is photographing ink in water... this is also another technique we want to explore. 

Marbling effect

GORGEOUS

we want to look into marbling also, some great colours caught in motion here...

Amy sia print

Amy sia is a print/ textile designer who i have recently found. 

I think her work is so inspiring, love the colour within her textile design, this is something we want to work with when creating our textile designs. 

I like the way the photographs of the colour in motion is applied to fabric without being edited further with illustration or software. Our main focus is on the colour, the motion is what create the pattern. 

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