This is the vintage store in the centre of leeds. Their current branding is pretty plain.
Considering the store is quirky and on trend, the logo is not, so we thought we would push our brief further and propose to re-brand the stores identity and promotional material as well as creating a new clothing range, we will try to combine the two in terms of visuals.
We are going to have a chat with the staff and see what kind of new range they want so we can narrow down our themes and concepts. But at the moment we are researching into what kind of patterns are on trend at the moment and messing around with colour.
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