Researching Audience

 Looking at zara's exsisting and previous promotion, it seems that they keep it extremely simple and only ever include their name and an image.
I do think this way of communicating is very effective as ZARA as a logo is very recognisable without really reading it, even though it is a word.
As kelly mentioned that she liked the serif font, using her name KOULEUR, focusing on the type and using a piece of promotional material that would be image based could be quite effective, as oppose to creating a statement to partner her name.