Thursday 13 October 2011

Packaging & promotion

SPOT COLOUR

The “Lose The Blues” kit is designed with a more light-hearted and empowering approach to the current condition of the economy. The Moosylvania cure includes; one nickel-plated diatonic harmonica, a folded pamphlet including a cordial letter and sheet music for the song "I Ain't Got No Insights" to sing and play along with. The look of the harmonica is inviting and nostalgic. It is reminiscent of how packaging looked in a much simpler era (just after the great depression). The designs’ intentions are to allow the recipient to have fun with their gift and feel welcome to contact Moosylvania for help with their digital, branding and promotion needs.





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