Thursday 10 November 2011

Hoodpah teams up with Hurley

One of HOODZPAH's surfing project is so cool! they were asked by Hurley 'surfing brand' to add an art direction to the bumper/intro to a new segment of film called 'speak up'. The segment is part of Hurley‘s “Best of Summer” series and it’s a fun little Q&A where interviewer/commentator extraordinaire Joe Turpel quizzes the public for their thoughts on current surfing news and events.Hurley wanted something creatively different, so HOODPAH created hand-crafted  digital illustrations and animate them into a stop motion film. I love the way they created a mini scene of Joe Turpel on a beach, it really captures how dapper he is and makes the interview that bit more quirky. 











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