Dean Brodrick | Joybus
a designer based in the North East of England, dean has have heavily involved in the skate scene since the 80s – skating, filming, and today creating artwork for a number of brands. he specialises in board graphics, as well as hardware and on-garment branding.
Deans influences...
How does skateboarding influence your design work and where do go for inspiration?
Skateboarding is part of my everyday life and in a way influences everything from the friends I hang out with to the magazines I read, and while I’m always stoked to see great artwork from different brands, I try not focus on what other board companies are doing when it comes to my own work. For me, getting hung up on the latest style or whatever can kill creativity. I’ve always been heavily inspired by 60s and 70s design, everything from ad posters to film credits, because it isn’t trend led in the same way that modern design can be – instead, concept is king and simple but strong ideas are central. Work from that era is also pre pixel, so it hasn’t been compromised by precision and has the hands-on look that I’m a big fan of.
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