Sectors/ Consumers/ Audience - FEDRIGONI

Here is some simple info graphics taken from the Fedrigoni website showing their consumer markets.

The paper products are distributed to many markets and applicators from stationary to luxury packaging. 

They have divided their products into eight main sectors , five of those sectors make up to 90% of their total revenue. 

Printing and packaging

Suitable for both offset and digital printing machines, our printing paper is used for letterheads, billposters, mailings. Special papaers for luxury packaging, shoppers and lining.

Publishing and bindingOur papers enhance the tactile and visual qualities of any book. For covers, we supply marked, embossed and tinted paper with modern, light-stabilised pulp-dyed colours. For inner sections we offer high-opacity, laid and natural, and white and ivory styles.

Converting and adhesive

Our precision and speed in silicone and adhesive coating and other specialist formats make us the market leader in high-tech and highly attractive labels and adhesives, in both sheets and reels. 

Office applications

We make paper in special office formats, such as FSC paper for printers and photocopiers. Our office papers have an optimal white point and perfect machining properties.

Security systems and banknotes

Our security features include metallic strips threaded into the paper, holograms, fibres and watermarks, all following exacting criteria. This makes us one of the few paper manufacturers certified to produce the Euro. Our expertise also qualifies us to make paper for any other specialist applications.

We noticed that their smallest consumer sector was Personal and commercial stationary. We are thinking of maybe focusing our concept on this sector in order to increase their market in this area by promoting theirs papers with our graphic design skills. 

There could be alot of potential in terms of pushing ideas within designing for stationary.