To extend our audience and generate contacts and potential clients we have proposed to compose a focused mailing list which will target creative directors who have clients who deal with print based media; this will then ensure that we are targeting the correct people so that Fedrigoni are not wasting their money on distributing these packs to people who are not going to respond or even want to purchase paper from Fedrigoni. To do this we are going to propose using File Fx to purchase a specified mailing list.
Jane mentioned that it would be around £150 for a sufficient mailing list appropriate for our product and promotion.
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