A clever and interesting concept behind this notebook created for 'play More's' promotion.
I like the way that you can interact with the product and also the way that the notebook is influencing and persuading their audience to use the product which is what they were trying to communicate.
"We wanted to get our clients moving behind their desk, so we've made up this notebook with on one side space to write and on the other side ball patterns. Just crumble up an piece of paper an you can play soccer, or rugby, or throw a tennis ball in your waste basket."
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