Campaigns and Events :: P , R , D

In order to promote my brand/campaign i need to create an audience.
I need to make women more aware of the power they posses and help them celebrate it in order for my brand to generate consumers.
So i have been researching into existing campaigns for women such as dove etc , shown in previous posts.
Other than the article in Hunger Magazine, online advertisements , tv-commertials and in-store events like lock ins , celeb appearances i need a different method along with these to make my product stand out and grab women s attention publicly.

I had the idea of having a campaign celebration on an open top/Double decker buss , plastered with my textile design and influential quotes.
This way i can go to my audience as oppose to having them travel to an event.
The campaign event would be spontaneous and have a real good feeling.
There would be a range of different women on the buss talking to the audience about the campaign and new brand,  handing out t-shirts , bags and flyers promoting my women power range.

Whilst the buss is driving about , i would also propose that there would be women speaking, singing , chanting through microphones to attract out audience.

On the subject of women power and busses , i remembered an old favourite film of mine , spiceworld. 

For the promotion of the film aimed at a female audience , the girl band used a double decker buss, and it caused a great response. 

The buss would visit at least five big city's in the U.K a week before the launch of the website.