Today i came across a website campaign promoting the beauty of women and their body.
I found a poster contest on the website....
The posters purpose was supposed to “challenge the media’s use of violent, drug-addicted, starved, surgically-enhanced images of women and to fight against industries that profit from women’s dissatisfaction with their bodies.” .
I came across this poster...
As i scanned through the colourful icons of different women i became more and more confused with what message the poster was portraying.
This particular poster was chosen from the winner of the competition for this project , to design a poster which demonstrates beauty and how it is not limited by size , body shape , race , age and physical disabilities.
Although the poster shows icon illustrations of women in all of these areas, it does not necceserily celebrate or portray the beauty within the different types of women, If anything it makes it comical.
I dont feel like this competitor has fully understood the concept and how women are portrayed , Firstly they are all wearing the same dress which suggests that all women are/should be the same in terms of individuality. Secondly using a ladies bathroom symbol can be slightly comical and make the concept less important.
Also the use of colour of the illustrations dont necessarily show different races and skin colour, however i do like the use of bright colours in terms of celebrating the women , and showing that women come in all different colours, although these are not the correct ones.
Another problem within the images is that the representation of disability is not shown , or if represents , it is not very clear! Maybe this is because it would be generalising someone with a disability, like all of the icons are!
However there was one poster submitted which i loved!!!!
.....
So simple yet the message is so strong, clever use of type and a fresh feel of colours used, the type is perfect for a female audience.
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